I then created a few 20-page booklets that would appeal to people on these "guru's" mailing lists. You must make such ebooklets (Technical manual files) very, very good! I then sent emails to the gurus explaining how important it is to provide their readers with free valuable content from time to time. (They know this!) I wrote a little one-paragraph blurb for them they could insert into their newsletter so their readers could download my eBook for free. NOTE: I do not give the gurus the eBook and let their readers download it from their site - this would do me no good. The blurb would look like this...
Building a successful business is hard work - most of it devoted to finding customers. Even if most people can use your product or service, you still need a marketing strategy to reach them and a persuasive sales message to close sales.
The Kindle can read Service Repair Manual AutoPdf PDF files but only after you e-mailed them to Amazon for conversion. There is a fee - very small admittedly - for the conversion. All in all, a bit of a hassle. The DX on the other hand has PDF support built in so you can just load up your PDF files and read them with no conversion, no fee and no fuss.
Of course giving them a free valuable gift in the first email through your auto responder series is a great start and puts you at a great advantage. But you need to continue to contact them over and over and that's where an auto-responder Technical pdf manual comes in perfectly.
Layout: Now that you have edited and corrected your product, you can start thinking about laying out your information product in the way that you want, adding graphics and putting the page together the way that you want your customers to see it.
Here you could tell your prospects that you will email them your special newsletter on a specific topic, i.e. 30 days to success. You would create a newsletter campaign with your auto responder to email your opt-in, once a day for the next 30 days, a set of pre-created emails. You would create 30 different emails to be sent daily for 30 days once your prospects opt-in to your newsletter. So you would create an introduction email for day 1, on maybe how to get their mindset in the right place, and how to prep for success. Day 2 could be motivating quotes and then elaborate on things the most successful people do. Day 3's email could be on the different ways to make money online, and so on and so forth.